Spotify Adds Three Asian Cities To Current 20 Served, Priced Lowest In Malaysia

Music streaming service, Spotify, has come to the three Asian cities of Singapore, Hong Kong and Malaysia. Its premium service, priced at $9.90 per month in the US, will also be a little cheaper in the region, with Malaysians getting the lowest price. In Singapore, the service is priced monthly at?$7.99 (S$9.90), in Hong Kong it’s?$6.18 (48 HKD) and in Malaysia it will be?$4.90 (14.9 MYR). It’s practically the new Big Mac Index?of music subscribers, going by Spotify’s head of new markets, Sriram Krishnan. He told us the prices are a “sweet spot” based on deep studies of each market. Spotify does come for free, but it premium users will be able to use its mobile apps, and get functions like offline caching, where songs are stored in devices and can be played without an Internet connection. Premium users also listen at 320 kbps, while free accounts stream at 160 kbps. Krishnan said Spotify has 24 million “active” users (he couldn’t define what “active” means in Spotify terms), and 6 million of those are paying. In comparison, fellow US music streaming site, Pandora, said recently that it has a base of about?200 million users, of which 70 million log in each month. Spotify’s arrival in Asia marks one of the first times a paid streaming service has come to the region. Others such as Netflix and Pandora are missing. Users outside of the US used to be able to access Pandora by registering with a US postal code, but the service?had to comply with DMCA regulations, and finally?closed its doors to non-US users?in 2007 through IP filtering. Krishnan would not give specifics on the deals made in Asia, but said that Spotify’s size makes it more of a force to reckon with during negotiations with industry execs. “We’ve been around for five years. In the past four years, we gave back $500 million to the music industry. This year, we will give back another $500 million. Having reached this scale, we’re now taken seriously,” he said. Media providers have been nervous coming into Asia because of piracy concerns.?He acknowledged that piracy continues to be an issue here, but said that a premium service’s ability to offer a more convenient way to get content without going through the hassle of BitTorrenting a file would trump piracy. Of course BitTorrent is free, and you could theoretically capture a streamed track in all

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